Management and International Review [electronic resource] : Can Multinationals Bridge the Gap Between Global and Local? /

Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration.They face strong incentives to maximize economies of scale in research and development, purchaising, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs.

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Bibliographic Details
Main Authors: Noorderhaven, Niels G. editor., SpringerLink (Online service)
Format: Texto biblioteca
Language:eng
Published: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2003
Subjects:Business., Management science., Leadership., Globalization., Markets., Business and Management., Emerging Markets/Globalization., Business Strategy/Leadership., Business and Management, general.,
Online Access:http://dx.doi.org/10.1007/978-3-322-90995-4
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