Communications in agricultural modernization and reactivation

The paper clarifies some definitions regarding agriculture, and comments on the manner in which agricultural information can be widely disseminated. One of the factors that has militated against the wider exposure of agricultural information in the public media is the mistaken notion that agriculture is mainly about farming and farmers. Any consideration of reactivation and diversification of agriculture must look at the entire food chain and all those factors which impact on making adequate and nutritious foods available to all our peoples: import policies, food processing and preservation, marketing, and the whole range of activities which impinge on the production of food, in all of its aspects as a basic human need. It adds that agriculture must mean sustainable agriculture which involves the use of environment-friendly practices. It explains that we must make a clear distinction between information and communication. It concludes stressing the importance of communication, and not merely of information for the successful operation of PLANLAC or of any other plan or programme of agricultural modernization and of diversification for the region. (MIBA)

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Bibliographic Details
Main Authors: 115485 Samaroo, B., 1280 IICA, Port-of-Spain (Trinidad y Tobago), 37187 Seminar PLANLAC and the Media Port-of-Spain (Trinidad y Tobago) 18 Abr 1991
Format: Texto biblioteca
Language:eng
Published: Port-of-Spain (Trinidad y Tobago) 1991
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Summary:The paper clarifies some definitions regarding agriculture, and comments on the manner in which agricultural information can be widely disseminated. One of the factors that has militated against the wider exposure of agricultural information in the public media is the mistaken notion that agriculture is mainly about farming and farmers. Any consideration of reactivation and diversification of agriculture must look at the entire food chain and all those factors which impact on making adequate and nutritious foods available to all our peoples: import policies, food processing and preservation, marketing, and the whole range of activities which impinge on the production of food, in all of its aspects as a basic human need. It adds that agriculture must mean sustainable agriculture which involves the use of environment-friendly practices. It explains that we must make a clear distinction between information and communication. It concludes stressing the importance of communication, and not merely of information for the successful operation of PLANLAC or of any other plan or programme of agricultural modernization and of diversification for the region. (MIBA)