Impact of affect priming on consumer attitudes towards sexual imagery in advertising and product information recall

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Bibliographic Details
Main Author: Permell, Cherisse Camille
Format: Thesis biblioteca
Published: 2012-03-26
Subjects:Advertising, > Research, > Trinidad and Tobago, Sex in advertising, Priming (Psychology),
Online Access:http://hdl.handle.net/2139/12445
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