Counting on Communication : The Uganda Nutrition and Early Childhood Development Project

The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits. This publication is the first in a series of Working Papers sponsored by the Development Communication Division (DevComm) of the World Bank's External Affairs Vice-Presidency. This series is designed to share innovations and lessons learned in the application of strategic communication in development projects. Together with other donors, NGOs, and private sector partners, DevComm seeks to mainstream the discipline of development communication in development practice.

Bibliographic Details

Main Author:	Cabañero-Verzosa, Cecilia
Language:	English en_US
Published:	Washington, DC: World Bank 2005
Subjects:	ACTIVE LEARNING, ADVERTISEMENTS, AFFECTION, AGED, ATTENTION, BASIC EDUCATION, BEHAVIOR CHANGE, BELIEFS, BREASTFEEDING, BROADCASTING, CAREGIVERS, CHILD DEVELOPMENT, CHILD DEVELOPMENT PROGRAMS, CHILD FEEDING, CHILD HEALTH, CHILD MALNUTRITION, CHILD PROTECTION, CHILD WORKERS, CHILDCARE, CIVIL SOCIETY, COGNITIVE DEVELOPMENT, COLLECTIVE ACTION, COMMUNICATION INFRASTRUCTURE, COMMUNICATION KNOWLEDGE, COMMUNICATION SKILLS, COMMUNITY HEALTH, COUNSELING, CURRICULUM, CURRICULUM DEVELOPMENT, DIETS, DISTANCE LEARNING, EARLY CHILD DEVELOPMENT, EARLY CHILDHOOD, EARLY CHILDHOOD DEVELOPMENT, ENROLLMENT RATES, FAMILIES, FATHERS, GUARDIANS, HEALTH SERVICES, HOUSING, HUMAN DEVELOPMENT, HYGIENE, IMMUNIZATION, INFANT MORTALITY, INFANTS, INNOVATION, INTERVENTIONS, LEADERSHIP, LEARNING, MALNOURISHED CHILDREN, MALNUTRITION, MASS MEDIA, MEDIA, MEDICINE, MEDICINES, MODELING, MORTALITY, MOTHERS, NUTRITION, NUTRITION EDUCATION, NUTRITIONAL STATUS, PARENTS, PERCEPTION, PERSONAL HYGIENE, POSTERS, PREGNANT WOMEN, PRESCHOOL CHILDREN, PRESCHOOL TEACHERS, PRIMARY SCHOOL, PRIMARY SCHOOL ENROLLMENT, PRIMARY SCHOOLS, PRIVATE SECTOR, PROTECTING CHILDREN, PROTECTION OF CHILDREN, PUBLIC HEALTH, QUALITATIVE RESEARCH, RADIO, RADIO PROGRAMS, RECALL, REPETITION RATES, RESEARCH RESULTS, SERVICES FOR CHILDREN, SIBLINGS, SKILLS TRAINING, TARGET POPULATIONS, TELEVISION, WORKERS, WORKING MOTHERS, YOUNG CHILDREN,
Online Access:	http://documents.worldbank.org/curated/en/2005/01/6255580/counting-communication-uganda-nutrition-early-childhood-development-project https://hdl.handle.net/10986/7246
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