IFC Mobile Money Study 2011
Although a number of m-money businesses have emerged around the world, few have reached significant scale. Overall, m-money uptake is limited when contrasted with its apparent promises of reaching the unbanked and underserved, of servicing existing banking clients, and of being a means for a cashless society. This study examines the following in more detail: existing major money flows and the critical mass of low-value, high-volume payment transactions and whether m-money can be used for them (i.e., potential demand); regulatory environment and major obstacles for m-money uptake; business models of partnering institutions; payment behavior of users and nonusers (banked and unbanked), in particular where they receive funds and how they use money, including alternative means; and existing and potential agents networks, their requirements to run m-money as a viable business, and their training needs. This report provides detailed information regarding the five main topics as they relate to Brazil, business models, money flows and demand, potential user perceptions and behavior, regulation, and agent networks.
Summary: | Although a number of m-money businesses
have emerged around the world, few have reached significant
scale. Overall, m-money uptake is limited when contrasted
with its apparent promises of reaching the unbanked and
underserved, of servicing existing banking clients, and of
being a means for a cashless society. This study examines
the following in more detail: existing major money flows and
the critical mass of low-value, high-volume payment
transactions and whether m-money can be used for them (i.e.,
potential demand); regulatory environment and major
obstacles for m-money uptake; business models of partnering
institutions; payment behavior of users and nonusers (banked
and unbanked), in particular where they receive funds and
how they use money, including alternative means; and
existing and potential agents networks, their requirements
to run m-money as a viable business, and their training
needs. This report provides detailed information regarding
the five main topics as they relate to Brazil, business
models, money flows and demand, potential user perceptions
and behavior, regulation, and agent networks. |
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