Mobile Usage at the Base of the Pyramid : Research Findings from Kenya and South Africa

While the growth of mobile communications in developing countries has been phenomenal, using mobile phones and applications to meet human and economic development goals is not widespread, for they have not proven acceptable or desirable to the locality into which they are introduced. Therefore, it is deduced that technical know-how and entrepreneurial acumen must be complemented by sociocultural understanding. InfoDev's Mobile Use at the Base of the Pyramid program seeks to contribute to this agenda through on-the-ground studies in developing markets. The first phase of this program supported both qualitative and quantitative research on mobile usage by low-income populations in Kenya and South Africa. This report documents the findings of this program.

Bibliographic Details

Main Author:	World Bank
Language:	English en_US
Published:	Washington, DC 2013-05
Subjects:	ACCESS TO SERVICES, ACCESS TO TECHNOLOGY, ADVERTISING, AFFORDABLE ACCESS, API, APPLICATION DEVELOPMENT, APPLICATION PROGRAMMING, APPLICATION PROGRAMMING INTERFACE, APPROPRIATE TECHNOLOGY, ARRANGEMENTS, ARTICLES, ATTRIBUTES, BACK OFFICE, BACKBONE, BANDWIDTH, BARRIERS TO ENTRY, BASIC, BIBLIOGRAPHY, BOUNDARIES, BROADBAND, BROWSING, BUSINESS ENVIRONMENT, BUSINESS MODEL, BUSINESS MODELS, BUSINESS OPPORTUNITY, BUSINESS PROCESS, BUSINESS PROCESS OUTSOURCING, BUSINESS STRATEGIES, BUSINESS STRATEGY, BUSINESSES, CALL CENTERS, CASH FLOW, CITIES, CODES, CODING, COLLABORATION, COLLECTIVE UNDERSTANDING, COMMERCIAL BANK, COMMUNICATION STRATEGIES, COMMUNICATION TECHNOLOGY, COMMUNITIES, COMPETITIVENESS, COMPETITORS, COMPLEXITY, COMPUTERS, COMPUTING, CONNECTIVITY, CONSUMER BEHAVIOR, CONTENT CREATION, CONTENT PROVIDERS, CONTENTS, DIGITAL, DIGITAL DIVIDE, DIGITIZATION, DISCUSSION, DISCUSSIONS, DISTRIBUTION CHANNEL, DOCUMENTS, E-MAIL, ECONOMIC DEVELOPMENT, ELECTRICITY, ELECTRIFICATION, ENABLING ENVIRONMENT, ENTERTAINMENT, EXISTING KNOWLEDGE, EXPERIMENTATION, EXPLORATION, FINANCIAL PRODUCTS, FINANCIAL RESOURCES, FINANCIAL SERVICE, FINANCIAL SERVICES, FIXED COSTS, FOCUS GROUP, FOCUS GROUPS, FRAUD, GENERALIZATIONS, GLOBALIZATION, GOVERNMENT POLICY, GOVERNMENT SERVICES, HARDWARE, HUMAN FACTORS, ICT, IDEA, IDENTITY, IMAGES, INDICES, INFORMATION AND COMMUNICATION TECHNOLOGY, INFORMATION SERVICES, INFORMATION TECHNOLOGY, INNOVATION, INNOVATION POLICIES, INNOVATIONS, INSIGHTS, INSTANT MESSAGING, INTELLECTUAL PROPERTY, INTELLIGENCE, INTERFACE, INTERFACES, INTERNATIONAL TELECOMMUNICATION, INVENTION, INVENTORS, JAVA, KNOW-HOW, KNOWLEDGE GAP, LEADING, LEARNING, LICENSE, LICENSES, LITERACIES, LITERACY, MANUFACTURING, MARKET SHARE, MARKET SHARES, MARKET TRANSPARENCY, MARKETING, MEDIA, MEDIUM ENTERPRISES, MOBILE ACCESS, MOBILE APPLICATION, MOBILE APPLICATIONS, MOBILE COMMUNICATION, MOBILE COMMUNICATIONS, MOBILE DEVICE, MOBILE DEVICES, MOBILE NETWORK, MOBILE NETWORKS, MOBILE PHONE, MOBILE PHONE SUBSCRIBERS, MOBILE PHONES, MOBILE SERVICES, MOBILE TELEPHONY, MOBILE USERS, MODEL INNOVATION, NETWORK OF AGENTS, NETWORKING, NETWORKS, OPERATING SYSTEMS, OUTSOURCING, PAYMENT SYSTEM, PC, PCS, PEER-TO-PEER, PEER-TO-PEER NETWORKS, PHONE NUMBER, PHOTO, PRIVACY, PRIVATE SECTOR, PRODUCTIVITY, PROGRAMS, PUBLISHING, PURCHASING POWER, QUERIES, RADIO, REGULATORY ENVIRONMENT, RESEARCHERS, RESULT, RESULTS, SAN, SEARCH, SEARCH ENGINES, SEARCHING, SILICON, SITE, SITES, SMART PHONE, SMART PHONES, SOCIAL ACTIVITIES, SOCIAL FORCES, SOCIAL NETWORKING, SOCIAL NETWORKS, SOFTWARE COMPANIES, SOFTWARE DEVELOPERS, TACIT KNOWLEDGE, TECHNOLOGICAL ADVANCES, TECHNOLOGICAL STANDARDS, TECHNOLOGY INVESTMENT, TELECOMMUNICATIONS, TELEPHONE, TELEVISION, TRANSACTION, TRANSLATION, TYPE OF KNOWLEDGE, UNIVERSAL ACCESS, UNIVERSAL ACCESS GOALS, USER, USERS, USES, VALUE CREATION, VARIETY, VOICE OVER IP, VOIP, WEB, WEB BROWSER, WIFI, WIRELESS, WISDOM,
Online Access:	http://documents.worldbank.org/curated/en/2013/05/18811833/mobile-usage-base-pyramid-research-findings-kenya-south-africa https://hdl.handle.net/10986/17623
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