Why Use an NGO Partner for Your Public Awareness Campaign Instead of a PR Agency? Experience of the Recycling Linkages Program in Bosnia and Herzegovina
This paper focuses on a very familiar and important aspect of many advisory services projects - 'raising awareness.' There are many reasons for undertaking this activity; some of the most common include marketing, while others may relate to educating the wider public on the availability of a new public good or service - e.g., alternative dispute resolution, household recycling, etc. The question posed in the title of this paper is of particular significance for those operating in challenging environments where the marketing and advertising industry is still in its infancy.
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| Language: | English |
| Published: |
World Bank, Washington, DC
2008-11
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| Subjects: | AWARENESS CAMPAIGN, CONSUMER, CONSUMER GOODS, CONTRIBUTION, CURRICULUM, EDUCATION CAMPAIGN, ENVIRONMENTAL PRACTICES, HOUSEHOLD WASTE, INFORMATION TECHNOLOGY, MARKETING, MEDIUM ENTERPRISES, PUBLIC AWARENESS, PUBLIC GOOD, RECYCLING, RECYCLING INDUSTRY, SCRAP, STAKEHOLDERS, WASTE, WASTE MATERIALS, WASTE SEPARATION, |
| Online Access: | http://documents.worldbank.org/curated/en/2008/11/10188965/use-ngo-partner-your-public-awareness-campaign-instead-pr-agency-experience-recycling-linkages-program-bosnia-herzegovina https://hdl.handle.net/10986/10582 |
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| Summary: | This paper focuses on a very familiar
and important aspect of many advisory services projects -
'raising awareness.' There are many reasons for
undertaking this activity; some of the most common include
marketing, while others may relate to educating the wider
public on the availability of a new public good or service -
e.g., alternative dispute resolution, household recycling,
etc. The question posed in the title of this paper is of
particular significance for those operating in challenging
environments where the marketing and advertising industry is
still in its infancy. |
|---|