Consumer perception of product risks and benefits
This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Texto biblioteca |
| Language: | eng |
| Published: |
Cham (Switzerland) Springer
2017
|
| Subjects: | psychology, psychological factors, consumer satisfaction, evaluation, public health, market surveys, statistics, consumer behaviour, SDGs, Goal 3 Good health and well-being, Goal 12 Responsible production and consumption, |
| Online Access: | https://link.springer.com/book/10.1007/978-3-319-50530-5 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|