Marketing and promotion of quality. The public policy approach. The case of France
Summaries (En, Fr)
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Main Authors: | , , , |
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Format: | Texto biblioteca |
Language: | |
Published: |
Zaragoza (Spain) CIHEAM
2000
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Subjects: | SEAFOODS, FISH PRODUCTS, QUALITY, MARKETING, SALES PROMOTION, STATE INTERVENTION, QUALITY LABELS, INTERVENTION DE L'ETAT, LABEL DE QUALITE, PRODUIT ALIMENTAIRE ORIGINE MARINE, PRODUIT A BASE DE POISSON, QUALITE, COMMERCIALISATION, PROMOTION DES VENTES, INTERVENCION ESTATAL, SELLO DE CALIDAD, ALIMENTOS DE ORIGEN MARINO, PRODUCTOS DERIVADOS DEL PESCADO, CALIDAD, MERCADEO, PROMOCION DE VENTAS, |
Online Access: | http://ressources.ciheam.org/om/pdf/c51/00600295.pdf |
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