Generic promotion of citrus: strengthening consumer perception of the positive aspects of citrus consumption by emphasizing its health benefits

Generic promotion of citrus: strengthening consumer perception of the positive aspects of citrus consumption by emphasizing its health benefits

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Bibliographic Details
Main Authors: Sagee, O., FAO, Rome (Italy). Commodities and Trade Div. eng, FAO Committee on Commodity Problems. Intergovernmental Group on Citrus Fruit eng 10-12 Apr 1996 Sess. 11 Rome (Italy), Berry, E.M.
Format: Texto biblioteca
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Published: Rome (Italy) 11 A
Subjects:CCP CI, CITRUS FRUITS, MARKETING TECHNIQUES, CONSUMER EDUCATION, NUTRITIVE VALUE, CHEMICAL COMPOSITION, VITAMINS B, ASCORBIC ACID, HEALTH, DISEASE CONTROL, AGRUME, TECHNIQUE DE VENTE, EDUCATION DU CONSOMMATEUR, VALEUR NUTRITIVE, FRUTAS CITRICAS, TECNICAS DE MERCADEO, EDUCACION DEL CONSUMIDOR, VALOR NUTRITIVO, COMPOSITION CHIMIQUE, COMPLEXE VITAMINIQUE B, ACIDE ASCORBIQUE, SANTE, CONTROLE DE MALADIES, COMPOSICION QUIMICA, VITAMINAS B, ACIDO ASCORBICO, SALUD, CONTROL DE ENFERMEDADES,
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