Insult or injury? An enquiry into the marketing and advertising of British food and drug products in the Third World
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| Format: | Texto biblioteca |
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London (UK) Social Audit Ltd.
1979
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| Subjects: | FOODS, DRUGS, MULTINATIONAL ENTERPRISES, ADVERTISING, MARKETING TECHNIQUES, ETHICS, DEVELOPING COUNTRIES, PRODUIT ALIMENTAIRE, MEDICAMENT, ENTREPRISE MULTINATIONALE, PUBLICITE, ALIMENTOS, MEDICAMENTOS, EMPRESAS MULTINACIONALES, PUBLICIDAD, TECHNIQUE DE VENTE, ETHIQUE, ETUDE DE CAS, PAYS EN DEVELOPPEMENT, TECNICAS DE MERCADEO, ETICA, ESTUDIOS DE CASOS PRACTICOS, PAISES EN DESARROLLO, case studies, |
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