Effect of internal corporate social responsibility activities on tourism and hospitality employees’ normative commitment during COVID-19

Abstract The purpose of this research is to explore the extent to which internal corporate social responsibility activities affect employees’ normative organizational commitment during the COVID-19 crisis and to survey the role of the administrative level as a moderator between the two of them. A survey in the form of a self-completed questionnaire was conducted on a sample of employees in hospitality and tourism establishments in Hail city, Kingdom of Saudi Arabia. 213 employees voluntarily participated in the current study. Their responses were examined by using linear regression and exploratory factor analyses. The findings revealed that internal corporate social responsibility is a positive predictor of normative organizational commitment. The total effect of internal corporate social responsibility on normative organizational commitment could not be enhanced through the moderation of the administrative position. This study has important implications for both academics and professionals. Theoretical and managerial implications, contributions, limitations, and future study objectives were reviewed in light of the findings.

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Main Authors: Abdelazimahmed,Tarek, Kassemo,Ayman, Alajloni,Abdallah, Alomran,Abdullah, Ragab,Ahmed, Shaker,Eman
Format: Digital revista
Language:English
Published: Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve 2022
Online Access:http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582022000300021
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spelling oai:scielo:S2182-845820220003000212023-03-06Effect of internal corporate social responsibility activities on tourism and hospitality employees’ normative commitment during COVID-19Abdelazimahmed,TarekKassemo,AymanAlajloni,AbdallahAlomran,AbdullahRagab,AhmedShaker,Eman Internal corporate social responsibility normative commitment tourism hospitality Covid-19 Abstract The purpose of this research is to explore the extent to which internal corporate social responsibility activities affect employees’ normative organizational commitment during the COVID-19 crisis and to survey the role of the administrative level as a moderator between the two of them. A survey in the form of a self-completed questionnaire was conducted on a sample of employees in hospitality and tourism establishments in Hail city, Kingdom of Saudi Arabia. 213 employees voluntarily participated in the current study. Their responses were examined by using linear regression and exploratory factor analyses. The findings revealed that internal corporate social responsibility is a positive predictor of normative organizational commitment. The total effect of internal corporate social responsibility on normative organizational commitment could not be enhanced through the moderation of the administrative position. This study has important implications for both academics and professionals. Theoretical and managerial implications, contributions, limitations, and future study objectives were reviewed in light of the findings.info:eu-repo/semantics/openAccessEscola Superior de Gestão, Hotelaria e Turismo da Universidade do AlgarveTourism & Management Studies v.18 n.3 20222022-09-01info:eu-repo/semantics/articletext/htmlhttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582022000300021en10.18089/tms.2022.180302
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countrycode PT
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region Europa del Sur
libraryname SciELO
language English
format Digital
author Abdelazimahmed,Tarek
Kassemo,Ayman
Alajloni,Abdallah
Alomran,Abdullah
Ragab,Ahmed
Shaker,Eman
spellingShingle Abdelazimahmed,Tarek
Kassemo,Ayman
Alajloni,Abdallah
Alomran,Abdullah
Ragab,Ahmed
Shaker,Eman
Effect of internal corporate social responsibility activities on tourism and hospitality employees’ normative commitment during COVID-19
author_facet Abdelazimahmed,Tarek
Kassemo,Ayman
Alajloni,Abdallah
Alomran,Abdullah
Ragab,Ahmed
Shaker,Eman
author_sort Abdelazimahmed,Tarek
title Effect of internal corporate social responsibility activities on tourism and hospitality employees’ normative commitment during COVID-19
title_short Effect of internal corporate social responsibility activities on tourism and hospitality employees’ normative commitment during COVID-19
title_full Effect of internal corporate social responsibility activities on tourism and hospitality employees’ normative commitment during COVID-19
title_fullStr Effect of internal corporate social responsibility activities on tourism and hospitality employees’ normative commitment during COVID-19
title_full_unstemmed Effect of internal corporate social responsibility activities on tourism and hospitality employees’ normative commitment during COVID-19
title_sort effect of internal corporate social responsibility activities on tourism and hospitality employees’ normative commitment during covid-19
description Abstract The purpose of this research is to explore the extent to which internal corporate social responsibility activities affect employees’ normative organizational commitment during the COVID-19 crisis and to survey the role of the administrative level as a moderator between the two of them. A survey in the form of a self-completed questionnaire was conducted on a sample of employees in hospitality and tourism establishments in Hail city, Kingdom of Saudi Arabia. 213 employees voluntarily participated in the current study. Their responses were examined by using linear regression and exploratory factor analyses. The findings revealed that internal corporate social responsibility is a positive predictor of normative organizational commitment. The total effect of internal corporate social responsibility on normative organizational commitment could not be enhanced through the moderation of the administrative position. This study has important implications for both academics and professionals. Theoretical and managerial implications, contributions, limitations, and future study objectives were reviewed in light of the findings.
publisher Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve
publishDate 2022
url http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582022000300021
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