SUSTAINABILITY OF ENTREPRENEURIAL JOURNALISTIC ARRANGEMENTS IN BRAZIL: a study of seven digital-native ones
ABSTRACT This article investigates how journalistic arrangements that define themselves as entrepreneurs work on the elements of value proposition, sources of revenue and customer relationships in their business models and how much this reflects on their financial sustainability. As a method of this qualitative-quantitative exploratory research, the initiatives present in the Map of Independent Journalism, by Agência Pública, were categorized into active and closed/inactive. Within the active ones, a screening was carried out to verify which of these were in fact journalistic. For data collection, a questionnaire was applied, with a set of questions organized from the theoretical framework proposed by Osterwalder and Pigneur (2011); Skaggs and Youngt (2003); Amit and Zott (2001); Benvenido (2018); Figaro (2018). As a result, there was a direct relationship between sustainability and dedication of professionals to the profitability of the project and the relationship with the public. In addition, all respondents answered that they invest in efficiency and innovation strategies to create value for the audience.
| Main Authors: | , |
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| Format: | Digital revista |
| Language: | English |
| Published: |
Associação Brasileira de Pesquisadores em Jornalismo (SBPJor)
2022
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| Online Access: | http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1981-98542022000200290 |
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