Consumer perception of carriers of a satiating compound: Influence of front-of-package images and weight loss-related information
Nowadays it is common to find dietary supplements on the market with the same health promoting compounds as certain functional food products. However, there is a lack of research comparing these two categories of carriers (food and supplements) for the same functional ingredient. This work focuses on konjac glucomannan (KGM) due to its recognized body weight reduction-related effect: when it swells in the stomach in the presence of sufficient water, it produces a sensation of fullness. In this context, the objectives of the present work were to gain knowledge about consumer perception of KGM and its different carriers or forms of presentation (in a food item or in capsules). In addition, the relative importance of the carrier, front-of-package images and weight loss-related information were studied by different sensory techniques, such as word association, projective mapping and conjoint analysis. The results showed that consumers formed negative perceptions when the information was not sufficiently complete and that they considered a food product containing KGM better than KGM capsules. Regarding the front of the package, health benefit-related images were more attractive than verbal information.
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Elsevier BV
2015-12
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Subjects: | Satiating, Konjac glucomannan, Consumer perceptionImages, Package information, |
Online Access: | http://hdl.handle.net/10261/333087 |
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dig-iata-es-10261-3330872023-08-10T11:50:03Z Consumer perception of carriers of a satiating compound: Influence of front-of-package images and weight loss-related information Fiszman, Susana Carrillo, Elizabeth Varela, Paula Ministerio de Economía y Competitividad (España) Satiating Konjac glucomannan Consumer perceptionImages Package information Nowadays it is common to find dietary supplements on the market with the same health promoting compounds as certain functional food products. However, there is a lack of research comparing these two categories of carriers (food and supplements) for the same functional ingredient. This work focuses on konjac glucomannan (KGM) due to its recognized body weight reduction-related effect: when it swells in the stomach in the presence of sufficient water, it produces a sensation of fullness. In this context, the objectives of the present work were to gain knowledge about consumer perception of KGM and its different carriers or forms of presentation (in a food item or in capsules). In addition, the relative importance of the carrier, front-of-package images and weight loss-related information were studied by different sensory techniques, such as word association, projective mapping and conjoint analysis. The results showed that consumers formed negative perceptions when the information was not sufficiently complete and that they considered a food product containing KGM better than KGM capsules. Regarding the front of the package, health benefit-related images were more attractive than verbal information. The authors are grateful to the Spanish Ministry of the Economy and Competitiveness for the financial support (AGL2012-36753-C02-01). They would also like to thank Mary Georgina Hardinge for her assistance in correcting the English manuscript. 2023-08-10T11:50:03Z 2023-08-10T11:50:03Z 2015-12 2023-08-10T11:50:03Z artículo doi: 10.1016/j.foodres.2015.11.003 issn: 0963-9969 Food Research International 78: 88-95 (2015) http://hdl.handle.net/10261/333087 http://dx.doi.org/10.1016/j.foodres.2015.11.003 Sí none Elsevier BV |
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Satiating Konjac glucomannan Consumer perceptionImages Package information Satiating Konjac glucomannan Consumer perceptionImages Package information |
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Satiating Konjac glucomannan Consumer perceptionImages Package information Satiating Konjac glucomannan Consumer perceptionImages Package information Fiszman, Susana Carrillo, Elizabeth Varela, Paula Consumer perception of carriers of a satiating compound: Influence of front-of-package images and weight loss-related information |
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Nowadays it is common to find dietary supplements on the market with the same health promoting compounds as certain functional food products. However, there is a lack of research comparing these two categories of carriers (food and supplements) for the same functional ingredient. This work focuses on konjac glucomannan (KGM) due to its recognized body weight reduction-related effect: when it swells in the stomach in the presence of sufficient water, it produces a sensation of fullness. In this context, the objectives of the present work were to gain knowledge about consumer perception of KGM and its different carriers or forms of presentation (in a food item or in capsules). In addition, the relative importance of the carrier, front-of-package images and weight loss-related information were studied by different sensory techniques, such as word association, projective mapping and conjoint analysis. The results showed that consumers formed negative perceptions when the information was not sufficiently complete and that they considered a food product containing KGM better than KGM capsules. Regarding the front of the package, health benefit-related images were more attractive than verbal information. |
author2 |
Ministerio de Economía y Competitividad (España) |
author_facet |
Ministerio de Economía y Competitividad (España) Fiszman, Susana Carrillo, Elizabeth Varela, Paula |
format |
artículo |
topic_facet |
Satiating Konjac glucomannan Consumer perceptionImages Package information |
author |
Fiszman, Susana Carrillo, Elizabeth Varela, Paula |
author_sort |
Fiszman, Susana |
title |
Consumer perception of carriers of a satiating compound: Influence of front-of-package images and weight loss-related information |
title_short |
Consumer perception of carriers of a satiating compound: Influence of front-of-package images and weight loss-related information |
title_full |
Consumer perception of carriers of a satiating compound: Influence of front-of-package images and weight loss-related information |
title_fullStr |
Consumer perception of carriers of a satiating compound: Influence of front-of-package images and weight loss-related information |
title_full_unstemmed |
Consumer perception of carriers of a satiating compound: Influence of front-of-package images and weight loss-related information |
title_sort |
consumer perception of carriers of a satiating compound: influence of front-of-package images and weight loss-related information |
publisher |
Elsevier BV |
publishDate |
2015-12 |
url |
http://hdl.handle.net/10261/333087 |
work_keys_str_mv |
AT fiszmansusana consumerperceptionofcarriersofasatiatingcompoundinfluenceoffrontofpackageimagesandweightlossrelatedinformation AT carrilloelizabeth consumerperceptionofcarriersofasatiatingcompoundinfluenceoffrontofpackageimagesandweightlossrelatedinformation AT varelapaula consumerperceptionofcarriersofasatiatingcompoundinfluenceoffrontofpackageimagesandweightlossrelatedinformation |
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