Trademarks, geographical indications and environmental labelling to promote biodiversity: The case of agroforestry coffee in India

The district of Kodagu, also called Coorg, in the Western Ghats of India produces 2% of the world's coffee, the expansion and intensification of which have reduced the forest cover by more than 30% in 20 years. Innovative actions are therefore urgently required to link economic development and biodiversity conservation, and stakeholders are exploring three strategies to add value to coffee from Coorg and prevent further biodiversity erosion: registration of trademarks; geographical indications; and environmental certification, via eco-labels. This article analyses their respective strengths and weaknesses and discusses the synergies between them.

Bibliographic Details

Main Authors:	Marie-Vivien, Delphine, Garcia, Claude A., Kushalappa, Cheppudira G., Vaast, Philippe
Format:	article biblioteca
Language:	eng
Subjects:	Q04 - Composition des produits alimentaires, E70 - Commerce, commercialisation et distribution, P01 - Conservation de la nature et ressources foncières, F08 - Systèmes et modes de culture, E73 - Économie de la consommation, K10 - Production forestière, Coffea, label de qualité, provenance, étiquetage des produits, certification, marque commerciale, biodiversité, agroforesterie, impact sur l'environnement, protection de l'environnement, http://aims.fao.org/aos/agrovoc/c_1720, http://aims.fao.org/aos/agrovoc/c_26864, http://aims.fao.org/aos/agrovoc/c_16022, http://aims.fao.org/aos/agrovoc/c_6199, http://aims.fao.org/aos/agrovoc/c_35702, http://aims.fao.org/aos/agrovoc/c_6228, http://aims.fao.org/aos/agrovoc/c_33949, http://aims.fao.org/aos/agrovoc/c_207, http://aims.fao.org/aos/agrovoc/c_24420, http://aims.fao.org/aos/agrovoc/c_15898, http://aims.fao.org/aos/agrovoc/c_3825,
Online Access:	http://agritrop.cirad.fr/573476/ http://agritrop.cirad.fr/573476/1/document_573476.pdf
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