Mantecoso cheese in Peru : Organizing to conquer the national market
This case study describes how the production of specialty cheese evolved in northern Peru, in a context of high competition and product imitation. It shows how the development of this cheese relied on individual and collective innovations in processing, marketing and organizational arrangements. The local cheese production system has been able to mobilize resources to protect the image of its product and to strengthen its market competitiveness. Mantecoso is a semi-fresh cheese produced by small dairies in the Department of Cajamarca. It is a typical cheese of this region - a local identity symbol. It has a strong reputation throughout the country, so might benefit markedly if it were registered as a geographical indication. Mantecoso cheese involves: - The use of specific local know-how in milk production and processing, and, - A cluster of many small firms, which cooperate in some aspects and compete in others. These firms are urged to develop better coordination to address common interests such as quality and market development (Boucher, 2004).
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Online Access: | http://agritrop.cirad.fr/533476/ |
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dig-cirad-fr-5334762022-04-20T13:29:51Z http://agritrop.cirad.fr/533476/ http://agritrop.cirad.fr/533476/ Mantecoso cheese in Peru : Organizing to conquer the national market. Gerz Astrid, Boucher François. 2006. In : Origin-based products : Lessons for pro-poor market development. Van de Kop Petra (ed.), Sautier Denis (ed.), Gerz Astrid (ed.). CIRAD, KIT. Amsterdam : KIT, 41-51. (Bulletins of the Royal Tropical Institute, 372) ISBN 90-6832-166-8 Researchers Mantecoso cheese in Peru : Organizing to conquer the national market Gerz, Astrid Boucher, François eng 2006 KIT Origin-based products : Lessons for pro-poor market development E70 - Commerce, commercialisation et distribution E14 - Économie et politique du développement This case study describes how the production of specialty cheese evolved in northern Peru, in a context of high competition and product imitation. It shows how the development of this cheese relied on individual and collective innovations in processing, marketing and organizational arrangements. The local cheese production system has been able to mobilize resources to protect the image of its product and to strengthen its market competitiveness. Mantecoso is a semi-fresh cheese produced by small dairies in the Department of Cajamarca. It is a typical cheese of this region - a local identity symbol. It has a strong reputation throughout the country, so might benefit markedly if it were registered as a geographical indication. Mantecoso cheese involves: - The use of specific local know-how in milk production and processing, and, - A cluster of many small firms, which cooperate in some aspects and compete in others. These firms are urged to develop better coordination to address common interests such as quality and market development (Boucher, 2004). book_section info:eu-repo/semantics/bookPart Chapter info:eu-repo/semantics/closedAccess http://agritrop.cirad.fr/533472/ |
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E70 - Commerce, commercialisation et distribution E14 - Économie et politique du développement E70 - Commerce, commercialisation et distribution E14 - Économie et politique du développement |
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E70 - Commerce, commercialisation et distribution E14 - Économie et politique du développement E70 - Commerce, commercialisation et distribution E14 - Économie et politique du développement Gerz, Astrid Boucher, François Mantecoso cheese in Peru : Organizing to conquer the national market |
description |
This case study describes how the production of specialty cheese evolved in northern Peru, in a context of high competition and product imitation. It shows how the development of this cheese relied on individual and collective innovations in processing, marketing and organizational arrangements. The local cheese production system has been able to mobilize resources to protect the image of its product and to strengthen its market competitiveness. Mantecoso is a semi-fresh cheese produced by small dairies in the Department of Cajamarca. It is a typical cheese of this region - a local identity symbol. It has a strong reputation throughout the country, so might benefit markedly if it were registered as a geographical indication. Mantecoso cheese involves: - The use of specific local know-how in milk production and processing, and, - A cluster of many small firms, which cooperate in some aspects and compete in others. These firms are urged to develop better coordination to address common interests such as quality and market development (Boucher, 2004). |
format |
book_section |
topic_facet |
E70 - Commerce, commercialisation et distribution E14 - Économie et politique du développement |
author |
Gerz, Astrid Boucher, François |
author_facet |
Gerz, Astrid Boucher, François |
author_sort |
Gerz, Astrid |
title |
Mantecoso cheese in Peru : Organizing to conquer the national market |
title_short |
Mantecoso cheese in Peru : Organizing to conquer the national market |
title_full |
Mantecoso cheese in Peru : Organizing to conquer the national market |
title_fullStr |
Mantecoso cheese in Peru : Organizing to conquer the national market |
title_full_unstemmed |
Mantecoso cheese in Peru : Organizing to conquer the national market |
title_sort |
mantecoso cheese in peru : organizing to conquer the national market |
publisher |
KIT |
url |
http://agritrop.cirad.fr/533476/ |
work_keys_str_mv |
AT gerzastrid mantecosocheeseinperuorganizingtoconquerthenationalmarket AT boucherfrancois mantecosocheeseinperuorganizingtoconquerthenationalmarket |
_version_ |
1758020993893269504 |