Demand for healthier and higher-priced processed foods in low-income communities: experimental evidence from Mexico City
Diets in Mexico, like many countries, have changed dramatically in recent decades, with increased consumption of processed foods being a major factor. Research suggests that unhealthy diets in low-income communities reflect limited access to healthy foods, combined with high costs and limited knowledge. Weak demand signals from these communities likely disincentivise the food industry from delivering healthier, often costlier, options. This paper explores the potential to market healthy processed foods to these areas. We elicited willingness to pay (WTP) for healthier but relatively more expensive processed foods in low-income communities of Mexico City. We implemented a BDM mechanism to elicit WTP, with half of the participants randomly receiving information regarding nutritional content and health benefits. Results suggested that WTP was considerable among low-income groups but higher among higher-income groups within these communities. While, in general, providing nutrition and health information did not influence WTP, it was effective for those with strong preferences for the processed food category used in the study. WTP was highest among females and younger consumers, those who had a small family and children below 12 years in the household.
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Format: | Article biblioteca |
Language: | English |
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Elsevier
2022
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Subjects: | AGRICULTURAL SCIENCES AND BIOTECHNOLOGY, Healthy Processed Foods, Information Strategies, LOW INCOME GROUPS, WILLINGNESS TO PAY, PROCESSED FOODS, INFORMATION, FOOD INDUSTRY, |
Online Access: | https://hdl.handle.net/10883/21643 |
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dig-cimmyt-10883-216432021-12-09T16:03:08Z Demand for healthier and higher-priced processed foods in low-income communities: experimental evidence from Mexico City Dominguez-Viera, M.E. van den Berg, M. Donovan, J.A. Perez-Luna, M.E. Ospina-Rojas, D. Handgraaf, M. AGRICULTURAL SCIENCES AND BIOTECHNOLOGY Healthy Processed Foods Information Strategies LOW INCOME GROUPS WILLINGNESS TO PAY PROCESSED FOODS INFORMATION FOOD INDUSTRY Diets in Mexico, like many countries, have changed dramatically in recent decades, with increased consumption of processed foods being a major factor. Research suggests that unhealthy diets in low-income communities reflect limited access to healthy foods, combined with high costs and limited knowledge. Weak demand signals from these communities likely disincentivise the food industry from delivering healthier, often costlier, options. This paper explores the potential to market healthy processed foods to these areas. We elicited willingness to pay (WTP) for healthier but relatively more expensive processed foods in low-income communities of Mexico City. We implemented a BDM mechanism to elicit WTP, with half of the participants randomly receiving information regarding nutritional content and health benefits. Results suggested that WTP was considerable among low-income groups but higher among higher-income groups within these communities. While, in general, providing nutrition and health information did not influence WTP, it was effective for those with strong preferences for the processed food category used in the study. WTP was highest among females and younger consumers, those who had a small family and children below 12 years in the household. 2021-09-11T00:15:13Z 2021-09-11T00:15:13Z 2022 Article Published Version https://hdl.handle.net/10883/21643 10.1016/j.foodqual.2021.104362 English https://www.sciencedirect.com/science/article/pii/S0950329321002445?via%3Dihub#s0100 CIMMYT manages Intellectual Assets as International Public Goods. The user is free to download, print, store and share this work. In case you want to translate or create any other derivative work and share or distribute such translation/derivative work, please contact CIMMYT-Knowledge-Center@cgiar.org indicating the work you want to use and the kind of use you intend; CIMMYT will contact you with the suitable license for that purpose Open Access Latin America Amsterdam Elsevier 95 0950-3293 Food Quality and Preference 104362 |
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AGRICULTURAL SCIENCES AND BIOTECHNOLOGY Healthy Processed Foods Information Strategies LOW INCOME GROUPS WILLINGNESS TO PAY PROCESSED FOODS INFORMATION FOOD INDUSTRY AGRICULTURAL SCIENCES AND BIOTECHNOLOGY Healthy Processed Foods Information Strategies LOW INCOME GROUPS WILLINGNESS TO PAY PROCESSED FOODS INFORMATION FOOD INDUSTRY |
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AGRICULTURAL SCIENCES AND BIOTECHNOLOGY Healthy Processed Foods Information Strategies LOW INCOME GROUPS WILLINGNESS TO PAY PROCESSED FOODS INFORMATION FOOD INDUSTRY AGRICULTURAL SCIENCES AND BIOTECHNOLOGY Healthy Processed Foods Information Strategies LOW INCOME GROUPS WILLINGNESS TO PAY PROCESSED FOODS INFORMATION FOOD INDUSTRY Dominguez-Viera, M.E. van den Berg, M. Donovan, J.A. Perez-Luna, M.E. Ospina-Rojas, D. Handgraaf, M. Demand for healthier and higher-priced processed foods in low-income communities: experimental evidence from Mexico City |
description |
Diets in Mexico, like many countries, have changed dramatically in recent decades, with increased consumption of processed foods being a major factor. Research suggests that unhealthy diets in low-income communities reflect limited access to healthy foods, combined with high costs and limited knowledge. Weak demand signals from these communities likely disincentivise the food industry from delivering healthier, often costlier, options. This paper explores the potential to market healthy processed foods to these areas. We elicited willingness to pay (WTP) for healthier but relatively more expensive processed foods in low-income communities of Mexico City. We implemented a BDM mechanism to elicit WTP, with half of the participants randomly receiving information regarding nutritional content and health benefits. Results suggested that WTP was considerable among low-income groups but higher among higher-income groups within these communities. While, in general, providing nutrition and health information did not influence WTP, it was effective for those with strong preferences for the processed food category used in the study. WTP was highest among females and younger consumers, those who had a small family and children below 12 years in the household. |
format |
Article |
topic_facet |
AGRICULTURAL SCIENCES AND BIOTECHNOLOGY Healthy Processed Foods Information Strategies LOW INCOME GROUPS WILLINGNESS TO PAY PROCESSED FOODS INFORMATION FOOD INDUSTRY |
author |
Dominguez-Viera, M.E. van den Berg, M. Donovan, J.A. Perez-Luna, M.E. Ospina-Rojas, D. Handgraaf, M. |
author_facet |
Dominguez-Viera, M.E. van den Berg, M. Donovan, J.A. Perez-Luna, M.E. Ospina-Rojas, D. Handgraaf, M. |
author_sort |
Dominguez-Viera, M.E. |
title |
Demand for healthier and higher-priced processed foods in low-income communities: experimental evidence from Mexico City |
title_short |
Demand for healthier and higher-priced processed foods in low-income communities: experimental evidence from Mexico City |
title_full |
Demand for healthier and higher-priced processed foods in low-income communities: experimental evidence from Mexico City |
title_fullStr |
Demand for healthier and higher-priced processed foods in low-income communities: experimental evidence from Mexico City |
title_full_unstemmed |
Demand for healthier and higher-priced processed foods in low-income communities: experimental evidence from Mexico City |
title_sort |
demand for healthier and higher-priced processed foods in low-income communities: experimental evidence from mexico city |
publisher |
Elsevier |
publishDate |
2022 |
url |
https://hdl.handle.net/10883/21643 |
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