Il category management per lo sviluppo delle private labels nella GDO
Tesi.
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| Main Authors: | , |
|---|---|
| Format: | manuscripttext biblioteca |
| Language: | ita |
| Published: |
2007
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| Subjects: | GESTION, POLITICA ALIMENTARIA, POLITICA AGRARIA, ITALIA, MERCADEO, MARCA COMERCIAL, ETIQUETADO DEL PRODUCTO, PROMOCION DE VENTAS, |
| Online Access: | http://ceiba.agro.uba.ar/cgi-bin/koha/opac-detail.pl?biblionumber=15293 |
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